Cilck Defense

B2B Meets StumbleUpon

PPclick — Mon, 27 Feb 2012 00:00:11 +0000

For B2B marketers, the new Explore Box means interest-generating or top funnel content can be optimized in StumbleUpon to appear in front of the right people who are looking for the information you’re providing, he also says. “You could call it targeted random engagement, but essentially it boils down to marketers reaching an audience who may otherwise be completely oblivious of a product or service.”

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B2B Meets StumbleUpon

Toyota Drives Car Closer to Its New Role of Online Marketing Channel

Toyota Friend will be powered by Salesforce Chatter, Salesforce.com’s enterprise…

Top News: Cyber Monday sales surge | CTIA mobile rating system | Google catalogs on Android

Google, Apple still haven’t embraced CTIA’s mobile app rating system…

International Shoppers Tune in To CyberMonday

PPclick — Fri, 24 Feb 2012 00:04:16 +0000

Other countries, as well, tried to participate in this American shopping tradition, albeit with less success. There are anecdotal reports of Chilean retailers pushing their own version of CyberMonday – but failing to make sure their back end operations could scale with the demand. A number of retail companies’ servers in that country failed as a result. Customers that did get through often found deals only available to credit card-holding customers. Such missteps can be common in global markets.

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International Shoppers Tune in To CyberMonday

Toyota Drives Car Closer to Its New Role of Online Marketing Channel

Toyota Friend will be powered by Salesforce Chatter, Salesforce.com’s enterprise…

Top News: Cyber Monday sales surge | CTIA mobile rating system | Google catalogs on Android

Google, Apple still haven’t embraced CTIA’s mobile app rating system…

Toyota Drives Car Closer to Its New Role of Online Marketing Channel

PPclick — Mon, 20 Feb 2012 00:01:25 +0000

Toyota Friend will be powered by Salesforce Chatter, Salesforce.com’s enterprise social messaging platform. The offering will first roll out in Japan in Toyota’s electric vehicles and plug-in hybrid vehicles due in 2012. Toyota Friend will connect Toyota customers with their cars, their dealership, and with Toyota.

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Toyota Drives Car Closer to Its New Role of Online Marketing Channel

Top News: Cyber Monday sales surge | CTIA mobile rating system | Google catalogs on Android

PPclick — Fri, 17 Feb 2012 00:05:08 +0000

Google, Apple still haven’t embraced CTIA’s mobile app rating system for sex, violence. Apple gives developers an early taste of iOS 5.1. It’s still a feature phone world: global smartphone penetration at 27%. RIM BlackBerry services open up to iOS, Android. Google Catalogs comes to Android tablets. Big sales jump for ‘Cyber Monday’. Online shopping can distract during work.
Google Music’s version of Cyber Monday: $1.99 albums. PayPal Cyber Monday mobile payment volume up over 500 percent. Facebook may do an IPO in the second quarter. Silver Lake consortium is said to seek Yahoo stake.

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Top News: Cyber Monday sales surge | CTIA mobile rating system | Google catalogs on Android

Malls Take a Step Back from Cell Phone Tracking

PPclick — Mon, 13 Feb 2012 00:04:09 +0000

Now, the manager of the properties, Forest City, says it will pause its program until it is able to discuss it with the Senator and offer consumers a way to opt out. Other retailers are interested in the technology as well, according to comments made by Biggar to CNNMoney.

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Malls Take a Step Back from Cell Phone Tracking

Toyota Drives Car Closer to Its New Role of Online Marketing Channel

Toyota Friend will be powered by Salesforce Chatter, Salesforce.com’s enterprise…

Top News: Cyber Monday sales surge | CTIA mobile rating system | Google catalogs on Android

Google, Apple still haven’t embraced CTIA’s mobile app rating system…

Closing Bell: Cyber Monday binge | DoJ may approve Google’s Admeld purchase | Mobile 3D?

PPclick — Fri, 10 Feb 2012 00:05:00 +0000

Closing Bell: Cyber Monday binge | DoJ may approve Google’s Admeld purchase | Mobile 3D?
Black Friday/ Cyber Monday:Cyber Monday may set record as US goes on buying binge.
75% of Apple stores sold out of iPhone 4S on Black Friday, iPad sales up 68%.
Legal/Regulatory:Google looks forward to an early Christmas present from Washington: An okay for Admeld.

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Closing Bell: Cyber Monday binge | DoJ may approve Google’s Admeld purchase | Mobile 3D?

Toyota Drives Car Closer to Its New Role of Online Marketing Channel

Toyota Friend will be powered by Salesforce Chatter, Salesforce.com’s enterprise…

Top News: Cyber Monday sales surge | CTIA mobile rating system | Google catalogs on Android

Google, Apple still haven’t embraced CTIA’s mobile app rating system…

Casual Game Developers Must Take iOS-and Apple’s Approval Policies-Into Account

PPclick — Mon, 06 Feb 2012 00:00:50 +0000

Game developers, such as Glu Mobile, are increasingly targeting iOS as a platform, along with Android. Flurry recently reported that iOS and Android devices are disrupting billions of dollars of game revenue traditionally earned by Nintendo DS and Sony PSP devices. It found that iOS and Android games have tripled their market share from roughly 20% in 2009 to nearly 60% in just two years. Combined, iOS and Android game revenue delivered $500 million, $800 million and $1.9 billion over 2009, 2010 and 2011, respectively.

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Casual Game Developers Must Take iOS-and Apple’s Approval Policies-Into Account

Toyota Drives Car Closer to Its New Role of Online Marketing Channel

Toyota Friend will be powered by Salesforce Chatter, Salesforce.com’s enterprise…

Top News: Cyber Monday sales surge | CTIA mobile rating system | Google catalogs on Android

Google, Apple still haven’t embraced CTIA’s mobile app rating system…

Glamour Magazine’s SnapTag Campaign Means Competition for QR Codes

PPclick — Thu, 02 Feb 2012 23:59:58 +0000

Glamour magazine recently embedded a SnapTag on its September cover, resulting in more than 100,000 scans.The publisher posted the SnapTag – a 2-D barcode that includes a brand’s logo – alongside the cover model of the month, Rinanna. Besides the 100,000 scans, the code also drew 50,000 Facebook likes and 500,000 interactions of some kind, iMedia reports.

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Glamour Magazine’s SnapTag Campaign Means Competition for QR Codes

Toyota Drives Car Closer to Its New Role of Online Marketing Channel

Toyota Friend will be powered by Salesforce Chatter, Salesforce.com’s enterprise…

Top News: Cyber Monday sales surge | CTIA mobile rating system | Google catalogs on Android

Google, Apple still haven’t embraced CTIA’s mobile app rating system…

Thankful for that Online Sale? Or Just Thankful for Your Customer in General? Send an Email Saying So

PPclick — Thu, 22 Dec 2011 23:58:53 +0000

Email marketing touch points range from the welcome email to the “getting-to-know you email” to a graduated series of messages when it appears as though the customer is getting ready to bolt. With the holiday season here, people are primed to spend. “However, it’s also a really good time to thank your subscribers, without asking anything in return,” Clickmail says. “Alternatively, you could offer a special incentive or discount to express your gratitude for their loyalty.” Or for no reason at all, if the customer is a valuable one.

Read the full article here:
Thankful for that Online Sale? Or Just Thankful for Your Customer in General? Send an Email Saying So

Toyota Drives Car Closer to Its New Role of Online Marketing Channel

Toyota Friend will be powered by Salesforce Chatter, Salesforce.com’s enterprise…

Top News: Cyber Monday sales surge | CTIA mobile rating system | Google catalogs on Android

Google, Apple still haven’t embraced CTIA’s mobile app rating system…

Top News: Black Friday/Cyber Monday | Google+ community guides | Droid 4?

PPclick — Sun, 18 Dec 2011 23:58:48 +0000

Cyber Monday wired to hit record sales. Black Friday online sales growth lags last year. Mobile sales hit it out of the park on Black Friday. Black Friday retail sales hit record. The great tablet debate: fads or here to stay Researchers put smartphones on a power diet, drastically improve battery life. Motorola to launch Droid 4 in December Electric Media partners with BrightRoll. Pearls of Wisdom:
5 content curation tools for social sharing.

Read the full article here:
Top News: Black Friday/Cyber Monday | Google+ community guides | Droid 4?

Toyota Drives Car Closer to Its New Role of Online Marketing Channel

Toyota Friend will be powered by Salesforce Chatter, Salesforce.com’s enterprise…

Top News: Cyber Monday sales surge | CTIA mobile rating system | Google catalogs on Android

Google, Apple still haven’t embraced CTIA’s mobile app rating system…