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Sunday, July 18, 2010

"Click Fraud" What can you do ?

Use of a computer to commit this type of Internet fraud is a felony in many jurisdictions, for example, as covered by Penal code 502 in California, USA.[citation needed] There have been arrests relating to click fraud with regard to malicious clicking in order to deplete a competitor's advertising budget[citation needed]

http://en.wikipedia.org/wiki/Click_fraud

The term "Click Fraud" was first discovered by "Scott Boyenger" in early 2000, who then later co-developed an anti click fraud technology to detect and quantify instances of Click Fraud for it's paid advertisers.

Click Defense Inc filed suit on behalf of its advertisers in June of 2005.
Click Defense Inc. v. Google, Inc., http://blog.searchenginewatch.com/blog/pdf/clickdefensevgoogle.pdf (N.D. Cal. complaint filed June 24, 2005). This was the second major lawsuit against Google for click fraud, following on the Lane’s Gift case filed a few months ago. The suit changed hands with AIT.com a hosting provider who was directly affected by Click Fraud.

Pay Per Click Advertisers continue to advertise online despite the adverse warnings that "Click Fraud" may emerge during their campaign process. To control and audit Click Fraud is a joint task force between the advertiser and publisher.

Tools such as Click Forensics, Adwatcher and many others can assist in quantifying results, but not eliminate the instances of Click Fraud.

Click Fraud rogue operations that commit the act go undetected with 100's of thousands of drone systems scripted through sophisticated networks controlled by bot master.

Saturday, July 17, 2010

"Click Fraud" Defined

Click fraud
An excerpt from Wikipedia, the free encyclopedia online:

"Click fraud" is a type of Internet crime that occurs in pay per click online advertising when a person, automated script or computer program imitates a legitimate user of a web browser clicking on an ad, for the purpose of generating a charge per click without having actual interest in the target of the ad's link. Click fraud is the subject of some controversy and increasing litigation due to the advertising networks being a key beneficiary of the fraud.