Email marketing touch points range from the welcome email to the “getting-to-know you email” to a graduated series of messages when it appears as though the customer is getting ready to bolt. With the holiday season here, people are primed to spend. “However, it’s also a really good time to thank your subscribers, without asking anything in return,” Clickmail says. “Alternatively, you could offer a special incentive or discount to express your gratitude for their loyalty.” Or for no reason at all, if the customer is a valuable one.

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Thankful for that Online Sale? Or Just Thankful for Your Customer in General? Send an Email Saying So

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