Glamour Magazine’s SnapTag Campaign Means Competition for QR Codes

Glamour magazine recently embedded a SnapTag on its September cover, resulting in more than 100,000 scans.The publisher posted the SnapTag – a 2-D barcode that includes a brand’s logo – alongside the cover model of the month, Rinanna. Besides the 100,000 scans, the code also drew 50,000 Facebook likes and 500,000 interactions of some kind, iMedia reports.

Read the full article here:
Glamour Magazine’s SnapTag Campaign Means Competition for QR Codes