Such deployments have been used in mobile games and apps. Last year London-based mobile game developer 1337bit got the ball rolling, so to speak, with an iPhone game called Eggs Eggs Eggs. It is a riff on a game played in Eastern Europe called egg tapping or egg jousting where people tap decorated hard boiled egg against the eggs of other players. In the iPhone version, a player would choose a virtual egg and “swing” it via the iPhone’s accelerometer.
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Coke Campaign Combines TV, Mobile-and Users’ Chok Swing