Shouldn't the Search Engines have a Safe Guard for this? 

Shouldn't the Search Engines be preventing Click Fraud as it occurs? Yes, they absolutely should have certain measures in place to combat Click Fraud.  So why not just rely on the Search Engines ?  

Search Engines that provide paid search listings don't hold a Global database that can track invalid clicks across all paid Search Engine listings.  The issue is global and not about utilizing one Search Engine.

Click Defense provides monitoring to your ad campaigns detecting a a variety fraudulent activity. Click Defense tracking systems can save you both time and money!

Click Fraud Cost Center:
Average Paid Click: $1.00 each
Median  Fraud Rate: 35%
Example: 100 clicks per day x 30 days x $1.00 x 35% = $1,050 that you just donated to  CLICK FRAUD! (Some of clients experience millions of clicks per month with 1000's of keywords) However large your campaigns are we can customize our system to meet your needs!

Click fraud (or click spamming) is a growing problem today. It occurs when a person or program accesses a URL with no intention of buying, learning about your services, or performing any other type of conversion action.

Who is doing the Clicking ?

• Clicking Farms

• Affiliate Programs

• Bot Armies, or Scripts

• Competitors

• Employee's

Click Defense Discovery features:

	Potential Click Fraud is automatically detected by our Click Fraud Engine
	You can easily fine-tune numerous settings to control how our fraud engine behaves
	Receive email notifications with detailed evidence when Click Fraud is detected
	Easily create custom messages that will automatically be displayed to your website visitors when our Fraud Engine detects their Fraudulent behavior See Example
	Deter your competitors from spamming your ads
	Quantify Affiliate Fraud (falsely augmenting click rates on ads)
	Detects click fraud across multiple Pay Per Click engines using over 50 statistical filters.
	Detailed certified audit reports per Search Engine  to analyze clicks from all sources
	Works with all major organic and PPC search engines, email, banner ads and other ads
	Detects both manual and automated click fraud
	Learn more on how can you recover losses by using our full managed services to manage your campaigns, refund assistance, legal resources, and more!

Repeat Clickers Report Know your visitor! We track the Robot Fraud, Fraud across your campaigns You’ll learn: - Clicker’s IP address - Number of times they clicked on your ad - Which pages they viewed - Session length - Dates for any clicks - Any sales/conversions

Click Auditing Report Learn about every click your ads receive within the date range you specify. This detailed analysis lets you identify click trends and whether 1 IP address is generating multiple clicks for different keywords, sources, and/or campaigns. You’ll learn: - Source for clicks (Google, Overture, etc.) - Clicker IP addresses - Dates for clicks - Number of pages viewed - Any sales/conversions - Session length

Extended Click Auditing Report Learn further details about each click on your campaigns that let you identify trends that could be associated with click fraud. You’ll learn: - Clicker ISP (Internet Service Provider) - Clicker Web browser name and version - Clicker operating system and platform - Search phrases used

Recover campaign costs caused by click fraud. Simply email the report you’ll receive to Google, Overture, or the search engine you use for your ad campaigns. The data we track is proof of click fraud, and they will be able to use this information to credit your account and help return money lost through click fraud to you.